Ivens Transport & Cranes prides itself on its extraordinary expertise and devotion. They wanted to overhaul their corporate identity so it would convey that same sense of professionalism, and Manitoba was happy to oblige.

The result is a logo and a visual style that ties in neatly with that of mother company Ivens Construction, yet has its own feel. It was implemented in a myriad of ways, from stationery to the lettering of the entire fleet of cars and trucks.