The name Ivens resonates far beyond the borders of the port of Antwerp, where this builder of storage tanks has been a symbol of quality for over eighty years. Manitoba gave their corporate identity a total make-over. The update of the logo was just the first step on the road to a new visual style - from typography to colors. The new corporate identity was implemented in a host of different ways: calendars and note blocks, business cards and letterheads, brochures and stickering of all of the Ivens vehicles.